Location: Los Angeles, California
Role: Lead Designer / Technical Director / Production Management
Hiring Agency: By-Dezign (Las Vegas)
Description:
Commissioned by By-Dezign, a Las Vegas–based creative agency, I was hired to design, install, program, and manage the complete production of the Self Station — a multi-month immersive brand activation in Los Angeles.
My responsibilities spanned concept development, equipment sourcing, team hiring, and on-site execution. I led the creative and technical direction, integrating projection, lighting, and interactive components into a cohesive environment. From the early planning stages to final delivery, I ensured every element — from hardware configuration to visual design — aligned with the brand’s experiential goals.
Outcome:
The Self Station successfully operated for several months, becoming a standout interactive environment known for its seamless fusion of technology, design, and storytelling. The project demonstrated my ability to manage large-scale experiential builds end-to-end — balancing creative innovation with precise technical execution.
