Client: Nokia
Hiring Agency: Vortex Immersion Media (in partnership with High Beam Events)
Role: Dome Build Lead / Projection & Technical Operations
Location: Austin, Texas – SXSW Interactive Festival
Format: 4,000 sq. ft. Translucent Inflatable Tri-Dome | Immersive Projections + Live Events
Description:
For the launch of Nokia’s new Lumia smartphone featuring Windows 8, the brand set out to create a standout, Arctic-inspired immersive installation at the SXSW Interactive Festival. Brought on by Vortex Immersion Media, I served as Dome Build Lead and Technical Operator for a large-scale Tri-Dome environment—over 4,000 square feet of translucent, inflatable architecture transformed into a fully immersive media experience.
I oversaw the setup of the dome structure, installation of the projection systems, and alignment of the immersive media that wrapped the interior. Inside the space, Vortex developed original programming including a multi-touch table that triggered Northern Lights effects mapped across the dome, product-driven animations, and synchronized visual sequences. We also integrated VIM’s real-time server technology, enabling attendees to Tweet live to the dome, which quickly became one of the biggest attractions at the festival.
The activation ran for five days and served as a hub for bands, DJs, performers, and interactive brand moments—solidifying Nokia’s presence as one of the most innovative shows at SXSW that year.
Highlights:
- Lead on construction and technical setup of the 4,000 sq. ft. translucent Tri-Dome
- Assisted in integrating real-time social media feeds that displayed live Tweets across the dome
- Installed and aligned immersive 360° projection systems
- Supported playback of custom animations, Northern Lights sequences, and product visuals
- Managed tech operations during 5 days of performances, DJ sets, and interactive programming
- Activation became one of the “can’t-miss” experiences of the SXSW festival