Location: The Palazzo Casino, Las Vegas, Nevada
Role: Creative Direction / Projection Design / Interactive Environment
Client: Hewlett-Packard
Hiring Agency: By-Dezign
Commissioned through By-Dezign, I led the creative and technical design for a digital waterfall installation inside The Palazzo Casino in Las Vegas. The goal was to merge architecture and digital media into a captivating brand experience for Hewlett-Packard.
We engineered a multi-projector setup to simulate flowing water cascading down the central structure of the atrium. Complementing the waterfall, a digital koi pond projection reacted in real time to visitor movement — combining ambient lighting, motion design, and sound to create a serene yet futuristic environment.
Outcome:
The installation became a signature visual centerpiece within the Palazzo, drawing continuous crowds and media attention. It demonstrated HP’s innovative spirit and showcased the power of immersive design to transform high-traffic commercial spaces into interactive art experiences.
