Living Envious Styles is a streetwear clothing brand rooted in the raw energy, attitude, and history of Manhattan’s Lower East Side. I helped shape the brand identity and creative direction, building a visual style that reflects the neighborhood’s mix of grit, creativity, and underground culture.
Inspired by LES street art, skate culture, dive bars, bodegas, and the neighborhood’s long lineage of artists and outsiders, the brand focuses on bold graphics, minimal palettes, and urban silhouettes that feel authentic to downtown New York.
My contributions included:
- Brand Identity Development – logo system, typography, and visual language
- Graphic Design for Apparel – tees, hoodies, embroidery, patches, label design
- Art Direction for Lookbooks & Social – photo direction, mood, and layout
- Packaging Concepts – tags, stickers, bags, and unboxing details
- Creative Strategy – positioning the brand as a modern LES street staple
The overall aesthetic combines clean design with raw street influence, echoing the Lower East Side’s culture of rebellion, creativity, and authenticity.