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    WorkBrand & IdentityMerkin & Caduceus Vineyards

    Merkin & Caduceus Vineyards

    Caduceus Cellars / Maynard James Keenan — Label & Brand Design Collaboration

    I collaborated directly with Maynard James Keenan of Tool to develop label and packaging design concepts for Caduceus Cellars. The work included translating his artistic vision into refined, production-ready visual systems — combining symbolic iconography, experimental textures, and narrative-driven design. The result was a series of labels that capture the distinct personality of each wine while honoring the aesthetic and mythology behind the Caduceus brand.

    SELECTED WORK

    Plug Creative — Co-Founder / Creative Director

    Plug Creative was a boutique design agency I co-founded with a colleague in Ashland, Oregon. We specialized in delivering high-quality print and web solutions...

    Living Mural Project — Collaboration with Hans Haveron

    I collaborated with fine artist Hans Haveron to bring one of his signature sculptural totems to life using projection-mapped video, creating an evolving “living...

    Crobar Nightclub NYC

    Art Direction, Environmental Design, Projection & Lighting Concept Role: Art DirectorClient: Crobar NYC / Victor CalderoneLocation: New York CityIndustry: Nightlife, Entertainment, ExperientialAgency: Garage Studio Overview As Art...

    Jack Daniels – Tennessee Fire Launch Event

    Location: Republic, New Orleans, LouisianaRole: Video Content Creator / Live VJ / Visual DesignClient: Jack Daniels Description:For the Jack Fire launch event at Republic in...