For Nickelodeon’s annual Upfront, I helped create a refined, gallery-inspired graphic system that presented the network’s programming slate as a curated exhibition rather than a high-energy promo package. My role focused on graphic design, motion development, and 3D elements that framed each show in a clean, art-gallery narrative.
The visual language was built around 3D “framed” environments, where each show lived inside its own sculptural display. During the presentation, the host would “flip through” these frames, revealing shows one by one—almost like moving through a curated museum of Nickelodeon content.
Key contributions included:
- Design of the gallery-style 3D frames and presentation environments
- Show-specific art treatments inside each framed scene
- Slow, elegant motion transitions to lead the presenter from one show to the next
- Presenter screen layouts and visual rhythm for the Upfront flow
- Delivery of clean toolkits for editors and internal teams
The result was a calm, curated, artful presentation style that elevated Nickelodeon’s programming by treating each show like a piece in a modern gallery—clean, intentional, and visually cohesive.