More
    WorkBrand SystemsBreakn Grounds — Founder / Creative Director

    Breakn Grounds — Founder / Creative Director

    I founded Breakn Grounds in New York City, a pioneering breakdancing and hip-hop culture company created in partnership with Homey Rockwell of the legendary Rock Steady Crew. Together, we launched one of the first dedicated B-Boy/B-Girl schools, offering structured classes, workshops, and community programs that brought authentic breaking culture to a new generation.

    As Owner and Creative Director, I oversaw the brand’s full creative vision and operations, including:

    • Developing the school’s identity, curriculum support materials, and marketing
    • Designing and publishing a newspaper-style print magazine covering hip-hop culture, dance, music, and community events
    • Producing original music and CD releases that supported the brand and featured local artists
    • Building partnerships within NYC’s dance, arts, and youth-culture communities

    Breakn Grounds became a cultural hub — equal parts training center, creative studio, and publishing platform — honoring the roots of breaking while pushing the culture forward.

    Honey (Film) — Origins & Influence Through BreaknGrounds

    Role: Creative Influence / Concept Origin (Indirect)
    Through: BreaknGrounds

    Through BreaknGrounds, we played an indirect but foundational role in what eventually became the film Honey. The original concept, tone, and character inspiration were deeply connected to the real Honey Rockwell, who was part of our extended creative community and a central figure in the breaking and hip-hop dance scene at the time.

    Although the production went forward without formally crediting Honey Rockwell or BreaknGrounds, many of the stylistic elements, themes, and character cues were clearly drawn from her real story and the culture we were documenting and supporting.

    SELECTED WORK

    Selected Theme Graphics — Visual Systems & Presentation Design

    This collection highlights a series of theme graphics, presentation packages, and visual identity systems I’ve created across broadcast, experiential, entertainment, and brand-driven projects. Each...

    Art Basel/ Miami/ Gallery Dome Installation

    Immersive Installation Director — Pull of the Moon Premiere, Art Basel Miami (2014)Agency: Vortex Immersion MediaArtists: Ai Weiwei & Bert Benally Albertico served as Lead...

    Super Bowl XLVII – Microsoft Xbox Immersive Dome Experience

    Client: Microsoft XboxHiring Agency: Vortex Immersion MediaRole: Creative Director / On-Site LeadLocation: New OrleansFormat: 50' & 24' Immersive Projection Dome Description:For Super Bowl 2013 in...

    Cut&Paste Design Tournament — Los Angeles

    I was selected to compete in the Los Angeles Cut&Paste Design Tournament after advancing through the preliminary rounds. Cut&Paste is a fast-paced, live digital...