Client: Microsoft Xbox
Hiring Agency: Vortex Immersion Media
Role: Creative Director / On-Site Lead
Location: New Orleans
Format: 50′ & 24′ Immersive Projection Dome
Description:
For Super Bowl 2013 in New Orleans, Microsoft Xbox activated fully immersive dome experience designed to pull fans directly into the world of Xbox gaming. As the on-site Creative Director for Vortex Immersion Media, I oversaw the entire build—from structural setup to projection alignment and media integration.
I ran the show on-site, directed the technical teams, and made critical real-time adjustments to ensure the dome delivered seamless 360° visuals and a high-energy audience experience. My role bridged creative oversight with hands-on technical problem-solving, ensuring everything from the interior architecture to the content playback hit the quality level expected of a Super Bowl–level activation.
Highlights:
- Led the setup and execution of a immersive dome for Microsoft Xbox
- Managed cross-disciplinary teams (projection, content, engineering)
- Optimized projection, audio, and interactive elements for a seamless 360° environment
- Ensured flawless show operations throughout Super Bowl weekend
- Delivered an immersive fan experience that stood out among national-level activations