For four years, I worked with Skingraft to design and evolve their website, shaping a digital presence that reflected the brand’s dark, avant-garde fashion aesthetic. The site combined cinematic visuals, high-contrast layouts, and clean UX to showcase collections, lookbooks, and editorial content.
My contributions included:
- Initial site design + ongoing iterations over 4 years
- Lookbook and collection layouts
- Homepage hero concepts, motion, and transitions
- Art direction for product imagery and visual storytelling
- UI/UX updates as the brand expanded its line and editorial content
The result was a bold, immersive website that stayed aligned with Skingraft’s evolving identity while supporting both e-commerce and brand storytelling.