For ABC Family’s annual Upfront presentation, I developed the full thematic graphic language and visual system used across the event. This included creating the core look and feel, motion-driven elements, typography, color palette, and all supporting assets for keynote presentations, on-screen graphics, and environmental displays.
Working closely with the network’s marketing and creative teams, I designed a cohesive visual story that aligned with ABC Family’s brand while elevating the energy and clarity of their programming announcements. The final presentation package delivered a clean, dynamic, and network-ready identity that carried through the entire Upfront experience.
