I’m a Creative Director with over two decades of experience in design, branding, and experiential storytelling. I’ve worked my way through every level of the creative process — from hands-on designer to leading large-scale brand and campaign initiatives — giving me a deep understanding of how to turn creative vision into tangible results.
A graduate of the School of Visual Arts in New York City, I hold a BFA 1999 in Graphic Design with a minor in Advertising, where I learned not just how to design, but how to create design that sells. That commercial foundation continues to shape my approach — combining visual craft with strategic insight to build brands that connect and perform.
I bring a holistic approach to creative direction, blending identity systems, campaign storytelling, and experiential design into unified brand worlds.
Before AI, my process always started with the fundamentals: Concept / Story / Strategy / Emotion / Problem-solving. That hasn’t changed. AI didn’t change that. Templates didn’t change that. For me, AI is a faster sketchbook. Great ideas still win. I lead with concept, not tools.
Having led versatile creative teams across agencies and independent projects, I value collaboration, clarity, and creativity that moves both hearts and markets.
I’ve lived through real production: Campaigns / Shoots / Motion / Environmental design / Experiential installs / Team management / On-site creative problem-solving. In agencies, this becomes my sharpest edge. I know production. Agencies need creatives who understand the foundational building blocks of a campaign.
Concept is still king. Taste is still the differentiator.
My creative position is clear: I’m a traditionally trained Creative Director who uses AI as a tool — not a crutch — to produce stronger ideas, faster explorations, and more innovative work. Not anti-AI. Not fully AI-dependent. Just better with both. I use AI the way I use cameras, lighting, 3D, or editing: as a tool to explore, refine, and execute ideas faster and with more depth.
Originally from New York and now living in Louisiana, I’m open to remote, in-house (relocate) or hybrid creative leadership roles.
I’m experienced in collaborating with distributed teams, coordinating cross-office workflows, and leading projects across multiple locations. Whether working remotely to drive strategy or being on-site for key moments, I’m flexible and fully equipped to support your needs.
Recognition in SVA’s Alumni Spotlight
It was an honor to be recognized in SVA’s Alumni Seasonal Magazine, profiled my creative direction and design work among notable alumni. SVA Visual Arts Journal Fall/Winter 2021 Edition/Published October 6th 2021
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Looking for the full overview of my experience and capabilities? Download my resume for a detailed look at my background in creative direction, brand identity, experiential design, and content development — along with the tools, skills, and industry knowledge I bring to every project.
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If my work resonates with you and you’d like to talk about next steps, I welcome the opportunity to connect. Please use my contact page to get in touch.