Location: Republic, New Orleans, Louisiana
Role: Video Content Creator / Live VJ / Visual Design
Client: Jack Daniels
Description:
For the Jack Fire launch event at Republic in New Orleans, I was commissioned to produce and perform live video content that captured the bold, fiery energy of the new Jack Daniels cinnamon-infused whiskey.
I created a series of custom motion graphics and branded visuals, mixing flames, typography, and brand motifs that pulsed with the rhythm of the live DJ sets. During the event, I served as the VJ, performing visuals in real time across LED walls and projection surfaces — synchronizing imagery, light, and music to amplify the brand’s immersive atmosphere.
Outcome:
The event delivered a high-energy visual experience that perfectly matched Jack Fire’s launch aesthetic. The combination of live performance, custom video design, and dynamic projection transformed Republic into a cinematic, brand-driven environment that left a lasting impression on attendees.
