Creative Direction · Identity Design · Visual Campaign · Lookbook Production
Sheila B Jewelry is a high-end luxury brand rooted in bold, bohemian craftsmanship and handmade artistry. I was brought onto the project through the incredible Sequoia Emmanuelle, whose vision and creative leadership set the tone for the entire Eclipse Collection campaign.
In my role as Creative Director, I led the brand identity, lookbook design, and development of the visual language used across the collection’s marketing, e-commerce, and editorial assets. My goal was to build a cohesive, elevated world that matched the artistry of Sheila’s handmade pieces.
Creative Approach
Working remotely and creatively in parallel with the photography team, I shaped:
- A clean, modern identity system for the brand
- The visual direction for the Eclipse Collection
- A complete Collection brand
- Story-driven layouts that supported Sequoia’s photography and the collection’s celestial themes
Everything was built to honor the mood, contrast, and feminine strength captured in the images.
Credits & Gratitude
This project was powered by an amazing team, and I want to highlight them with genuine appreciation.
Thank you Sequoia — for bringing me into this project, for delivering an epic shoot, and for the stunning imagery that made the lookbook truly come alive. I’m deeply grateful and proud to have contributed to your vision.
Big love to all the talented collaborators:
- Photography: @sequoiaemmanuelle
- Model: @roshanay
- MUA: @abbywoodmanartistry
- Hat Designer: @jacquelinemichie
- Clothing: @hahcouture
Outcome
- A refined creative identity and visual world for the collection
- A lookbook that amplified the photography and the brand story
- Cohesive assets used across digital, press, and campaign platforms
- A collaborative project built on trust, artistry, and shared creative vision