Location: Los Angeles, California
Role: Video & Projection Director / Content Creation / Technical Production
Client: Under Armor (Event Activation, 2018)
Hiring Client: Dome Guys International
Description:
In 2018, I was commissioned to lead the video direction for an immersive projection installation for Under Armor in Los Angeles. The goal was to transform the event space into an unconventional, high-impact visual environment that embodied the brand’s energy and innovation.
Our team engineered a non-traditional projection rig that floated imagery off the dome’s internal frame, creating depth and movement that defied the limitations of standard projection mapping. This required precise calibration, custom rigging solutions, and close collaboration between content creation, lighting design, and decor teams.
Outcome:
The installation delivered a fully immersive environment — merging motion graphics, light, and spatial design into a unified sensory experience. The success of the activation demonstrated how technical experimentation and visual storytelling can amplify brand presence and audience engagement.